University of the Arts London (2019) UAL Assessment Criteria
5 assessment criteria:
Enquiry:
Analyse, interpret and evaluate relevant practices, concepts and ideas in relation to graphic design
- Active learning and reflection
- How do you explore, research and learn about your concepts and ideas in relation to graphic design
- Analysing, interpreting and evaluating relevant practices
Knowledge:
Understand different perspectives and approaches to practical, theoretical, or technological knowledge in a graphic design context
- Gathering information and seeking plural forms of knowledge – practical, theoretical, or technological
- Enhancing understanding of your subject
- How does it inform your work?
- Explore diverse culture and connections, different perspectives and approaches in a graphic design context
- Looking at the wider context
- Bringing in your own interests and experience into your creative practice
Process:
Evaluate your actions, methods and results and their graphic design implications
- Telling the story of your learning and making
- How you take risks and experiment
- Developing and documenting your idea from start to finish
- Reflecting and evaluating on the work you have produced
Communication:
Demonstrate clarity and depth in relation to the communication of diverse contexts, sources, purposes and argument through graphic design
- How do you communicate complex concepts and ideas with clarity and depth
- Presenting and explaining your work to different people/ your intended audience using graphic design
Realisation:
Effectively use different options and make choices related to the production of graphic design outcomes
- The work you create and how it reveals what you have learnt
- What design decisions were explored
- How did they inform the production of your outcomes
Bibliography:
University of the Arts London (2019) UAL Assessment Criteria. 11 September. Available at:https://www.youtube.com/watch?v=n1IXAFN_79I&t=92s (Accessed: 19/12/2022).